The record-breaking āLive Your Passion with Purposeā campaign of Smart Communications, Inc. (Smart) headlined by 21st-century pop icons BTS has won āBest Use of Videoā in this yearās Best of Tweets 2021 Southeast Asia by the popular microblogging and social networking service, Twitter.Ā
A recognition for standout brands and campaigns, Best of Tweets 2021 seeks to Ā ācelebrate brands that championed innovation, creativity, and purposeā on Twitter.Ā
Pursue passions with a purpose
In a post on its website, Twitter picked Smartās campaign with BTS for āBest Use of Videoā as it highlights āa video series that features a catchy, upbeat remix of lyrics from BTSā hit tracks, mashed with Smartās core values and messages of passion and purpose.ā
In the end, the campaign generated massive conversations on Twitter, with an overall 98% positive sentiment.
Twitter also noted the relevance of the campaign, which was launched back in April, a Ā time when the COVID-19 cases were surging in the country: āFilipinos were feeling weighed down by uncertainties and pandemic anxiety, so Philippinesā telco giant Smart Ā Communications decided to spread positivity by encouraging people to pursue their passions and purpose. To do this, Smart sought the help of global superstars BTS.āĀ
āWe are honored by this recognition, which shows the great lengths we go to just to enable our subscribers to pursue their passions with purpose. Our campaign with BTS Ā really came at a perfect time, and weāre thrilled that both Smart and BTS share the same positive values and hopeful aspirations that resonate with many Filipinos,ā said Ā Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.Ā
āAwards like this inspire us to keep delighting our beloved subscribers with amazing experiences on top of providing them with cutting-edge technology made simple by Ā Smart,ā she added.Ā
Make the Smart Move now
Smart enables subscribers to pursue their passions with purpose through data-packed prepaid offers such as Unli GIGA Video and Unli GIGA Stories, which come with nonstop access to their favorite video or social media apps plus open-access data for as low as Php75, valid for three days. Ā
Whether it’s working and studying online, posting about their passions, streaming music and videos, or playing mobile games, Smart subscribers make the most of their online activities powered by the next-level speeds of the countryās fastest and most reliable 5G Ā mobile network as reported by Ookla, the global leader in mobile and broadband network intelligence.
Smart has also reasserted its dominance as the Philippines’ fastest mobile network for the fourth year in a row, based on analysis by Ookla of tests taken with SpeedtestĀ® Ā covering the first half of 2021. On the other hand, independent mobile analytics firm Ā Opensignal has also recently given Smart seven awards in its first 5G Experience Ā Report for the Philippines.Ā
Switch to Smart without changing your number by visiting x.smart/switch or heading to the nearest Smart Store. You can also make the Smart move via the GigaLife App, Ā which is downloadable on Apple App Store, Google Play Store, and HUAWEI Ā AppGallery.