Hens up! The Chickān Shackā¢, Shake Shackās celebrated chicken sandwich, lands in the two Manila Shacks, Central Square and Mega Fashion Hall, starting Friday, July 10th. In a country where chicken is an ubiquitous all-day dining staple, the launch of the Chickān Shack marries Shake Shackās heritage as a modern and āroadsideā burger stand and the Filipinosā perpetual love for this meat.
āThe introduction of chicken marks a new era for Shake Shack, staying true to our core menu while continuing to innovate new items our guests have asked for,ā said Shake Shack CEO Randy Garutti. āThe Chickān Shack also furthers Shake Shackās commitment to serve fresh, simple, high-quality food at a great value through our mission to Stand For Something GoodĀ®.ā
Ā The Chickān Shack is 100% all-natural and antibiotic-free chicken breast, slow-cooked in a creamy buttermilk marinade, hand-dipped into Shack-made batter, dredged through seasoned flour and crisp-fried. The Chickān Shack is topped with pickles, crisp shredded lettuce and a tangy Shack-made buttermilk herb mayo made with chives, parsley and thyme. The Chickān Shack is served on (what else?) a pillowy potato roll, the same bun that has cradled the classic ShackBurger since Shake Shackās inception. Want some heat with your crispy chicken? Louisiana hot sauce will also be available at the Shack for heat seekers to up the spice factor on their Chickān Shack.Ā
āThe Chickān Shack embodies our modern approach to fine casual American cooking,ā said Shake Shack Culinary Director Mark Rosati. āItās about providing a simple, pleasurable, uncomplicated experience, but with high-quality, responsibly sourced ingredients. It wasnāt until we found the chicken sandwich to be as flavorful as our ShackBurgerĀ® that we knew weād crafted something special that had earned its place on the menu. Since we introduced the Chickān Shack in Brooklyn, guests have been asking us to bring it to all Shacks, and we couldnāt be more excited to finally do so in the Philippines.ā
Mark your calendar and make a run for the Shack nearest you as the Chickān Shack will be first offered for dine-in and takeaway. Fly on over to @shakeshack_ph on Twitter (live on July 6!) and be one of the first to taste Chick ān Shack in Manila when you join the Twitter Pun Party. Reply to Shake Shack PHās tweet with a witty chicken pun from July 6, 9:00 a.m. to July 7, 12:00 noon and get the chance to be the lucky winner of a Chickān dinner for two plus have your winning pun used for a special feature on their social channels.
Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group.Ā Follow @shakeshackph and @ssilifeph on Instagram and Facebook for more information. For around the clock Shack news, Shake Shack Philippines is launching their Twitter account @shakeshack_ph.Ā